Tourism development officer

Tourism development officers develop and promote tourism to attract visitors and generate economic benefits for a particular destination. They maintain visitor services, liaise with businesses and the public sector, and prepare and plan in partnership with local tourism agencies and services.

Day-to-day

• Undertake research and manage projects
• Identify and develop tourism products and services
• Develop promotional material
• Collect and analyse tourism and market statistics
• Prepare reports
• Undertake tourism and marketing promotional activities
• Prepare tourism strategies, marketing plans and monitor budget
• Encourage and support tourism development and the industry through networking meetings
• Work with the media to raise the profile of the area and to generate positive publicity for the area