Public relations officer - Queensland Industry Tourism Council

Public relations officer

Public relations officers plan, develop, execute and evaluate information and communication strategies that present an organisation to the public, clients and other stakeholders.


  • Organise and manage communication and publicity for events, exhibitions, conferences, product launches, organisations and brands
  • Monitor public opinion and media coverage of the organisation and assess potential issues
  • Provide communication support for organisational issues and crisis management
  • Prepare public relations programs, including the preparation of budgets
  • Respond to enquiries from the public, media and other organisations
  • Coordinate media conferences attended by journalists
  • Arrange interviews with journalists, prepare and distribute media releases, and liaise with and make statements to the media
  • Write communication collateral including media releases, key messages, speeches, presentations, reports and brochures

Future demand

Future demand - moderate

How to become a Public relations officer