Public relations officer - Queensland Industry Tourism Council
Public relations officer
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Public relations officer
Public relations officers plan, develop, execute and evaluate information and communication strategies that present an organisation to the public, clients and other stakeholders.
Day-to-day
- Organise and manage communication and publicity for events, exhibitions, conferences, product launches, organisations and brands
- Monitor public opinion and media coverage of the organisation and assess potential issues
- Provide communication support for organisational issues and crisis management
- Prepare public relations programs, including the preparation of budgets
- Respond to enquiries from the public, media and other organisations
- Coordinate media conferences attended by journalists
- Arrange interviews with journalists, prepare and distribute media releases, and liaise with and make statements to the media
- Write communication collateral including media releases, key messages, speeches, presentations, reports and brochures
Future demand
How to become a Public relations officer
- You usually need a formal qualification in public relations, marketing, or communications to work as a public relations officer. University and Vocational Education and Training (VET) are both common study pathways.
- You could complete a:
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