Marketing manager

Marketing managers oversee the promotion of products, services and events for a company or brand. This can involve marketing existing products, developing new products to cater for consumer demand or developing markets for new products or services.

Day-to-day

• Develop plans for advertising, sales promotion, public relations and sales management
• Undertake marketing audits to monitor sales performance
• Help develop new products and services using market research
• Identify and analyse an organisation’s strengths and weaknesses, and respond to opportunities and threats within the marketing environment
• Develop and implement appropriate strategies by selecting, segmenting and targeting markets and promoting products and services to those markets
• Analyse data regarding consumer patterns and preferences
• Interpret and predict current and future consumer trends
• Plan, develop and manage brand identity. This includes risk assessments and crisis management plans to ensure that the reputation is maintained
• Oversee production of visual, audio, and electronic material, including managing websites