General manager - Queensland Industry Tourism Council

General manager

General managers plan, organise, direct, control and review the day-to-day operations and major functions of commercial organisations.


  • Plan policy, and set standards and objectives for organisations
  • Provide day-to-day direction and management of the organisation, and direct and endorse policy to fulfil objectives, achieve specific goals and maximise profit and efficiency
  • Assess changing situations and respond accordingly by issuing commands and directives to subordinate staff
  • Consult with immediate subordinates and departmental heads on matters such as methods of operation, equipment requirements, finance, sales and human resources
  • Authorise the funding of major policy implementation programs
  • Represent the organisation at official occasions, in negotiations, at conventions, seminars, public hearings and forums and liaise between areas of responsibility
  • Arrange the preparation of reports, budgets and forecasts
  • Select and manage the performance of senior staff

Future demand

Future demand - strong

How to become a General manager

  • You need extensive industry experience to work as a general manager. Formal qualifications might be useful but they aren’t essential. University and Vocational Education Training (VET) are both common qualification pathways.
  • You could complete a:
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