E-commerce manager - Queensland Industry Tourism Council

E-commerce manager

E-commerce managers develop and implement strategic online marketing plans for companies doing business online. An e-commerce manager is highly involved with the advertising and content elements of the company’s website.


  • Generate commercial insights through the analysis of the market and consumer studies
  • Manage relationships with stakeholders to ensure seamless integration of the e-commerce business
  • Determine the format and features of the website to maximise clarity and ease of navigation
  • Plan for e-marketing expenditures to maximise resources
  • Develop and present initiatives to improve the company’s online presence and e-sales

Future demand

Future demand - moderate

How to become an E-commerce manager

  • You usually need marketing experience to work as an e-commerce manager. Formal qualifications might be useful but aren’t essential. Vocational Education and Training (VET) and university are both common study pathways.
  • You could complete a:
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