Destination manager - Queensland Industry Tourism Council

Destination manager

Destination managers develop and promote tourism to attract visitors and generate economic benefits for a particular destination.


  • Develop and implement tourism management plans
  • Plan new research-based marketing strategies with the aim of increasing visitation
  • Undertake market research, gather data and prepare annual tourism situational analysis
  • Produce tourist information, including artwork, media releases and newsletters
  • Lobby and advocate for the tourism industry
  • Establish and develop relationships with local, state, national and international tour operators, tour agencies, media, industry bodies and government authorities
  • Design, develop and conduct familiarisation tours for media, event planning, tour operators and travel agents
  • Devise and coordinate marketing campaigns
  • Develop e-tourism platforms

Future demand

Future demand - stable

How to become a Destination manager