Destination manager

Destination managers develop and promote tourism to attract visitors and generate economic benefits for a particular destination.

Develop and implement tourism management plans
Plan new research-based marketing strategies with the aim of increasing visitation
Undertake market research, gather data and prepare annual tourism situational analysis
Produce tourist information, including artwork, media releases and newsletters
Lobby and advocate for the tourism industry
Establish and develop relationships with local, state, national and international tour operators, tour agencies, media, industry bodies and government authorities
Design, develop and conduct familiarisation tours for media, event planning, tour operators and travel agents
Devise and coordinate marketing campaigns
Develop e-tourism platforms

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You need experience in the tourism industry and proven ability to work as a destination manager. While formal qualifications aren’t essential, a university or Vocational Education and Training (VET) course may be useful.
You could complete a:
- Certificate IV in Marketing and Communication
- Advanced Diploma of Travel and Tourism Management
Find jobs and careers related to Destination manager on Work in Paradise.

Destination manager - Queensland Industry Tourism Council